Self-made-woman, first businesswoman of the 20th century, avant-garde figure, empress of beauty... Helena Rubinstein (1870 - 1965) was a pioneer and experienced a vertiginous rise in the cosmetics industry. So much so that we sometimes forget his interest in the arts and his career as a collector. Indeed, she worked very early on on the recognition of African and Oceanian arts in Europe and across the Atlantic, which she collected. More than 400 precious pieces! precious guardians of Kota or Fang reliquaries, exceptional baoulé, bamana, senoufo or dogon pieces, which were close to the works of painters and sculptors of modernity, Chagall, Braque or Picasso. Fascinated by their expressive intensity and character, she highlighted them in her apartments in Paris, New York and London, but also in her beauty salons around the world, keen to educate her female clientele. The "Madame collection", essentially built in Paris, is now scattered. This season, Quai Branly brings together some sixty works of art and makes us aware of Helena Rubinstein's avant-garde passion. Through some sixty pieces, the exhibition highlights his passion for non-Western arts, mainly African art, and his fascination with their expressive intensity and character.